I-Shanghai Tangke inamathela emcabangweni wesevisi "yokuqala kwamakhasimende, ikhwalithi kanye nokuthembeka", ithembele emakhonweni obuchwepheshe, imishini yokukhiqiza ethuthukisiwe, ithimba lokuphatha elihle kakhulu, eliseShanghai, elikhonza umhlaba wonke, elizinikele ekuhlinzekeni amakhasimende ngemikhiqizo nezinsizakalo ezisezingeni eliphezulu. I-Shanghai Tangke inamathela kumakhasimende njengento ebalulekile, ihamba phambili emakethe, intuthuko eqhubekayo yesidingo semakethe yemikhiqizo, ukugcina ukuncintisana kwezobuchwepheshe kanye nezinzuzo zenkonzo yamakhasimende embonini; futhi ihlale igcina ubudlelwano obuhle bokubambisana nokuhlalisana kwamakhasimende kanye nokuchuma. I-Shanghai Tangke ikholelwa ngokuqinile ukuthi ikhwalithi iyigazi lokuphila kwebhizinisi, ukusetshenziswa komqondo "wekhwalithi kukhiqizwa", kumakhono okusebenza kwabasebenzi, izinga lenqubo yokukhiqiza kanye nezinye izindawo kuyaqhubeka nokukhulisa ukutshalwa kwezimali, ukusungula izinto ezintsha kanye nokuthuthukiswa.
Ngaphakathi kwenkampani, sidinga ngokuqinile ukuthi sifeze izibopho zethu kumakhasimende, ezimakethe kanye nasembonini ngokwemigomo elandelayo:
Izindinganiso zokwethembana kanye nomthwalo wemfanelo.
Izimiso zokuziphatha zokuba nolaka, ukwethembeka, inhlonipho kanye nobuqotho.
Ukubeka ikhasimende kuqala nokukhuthaza abasebenzi bethu ukuba baqaphele amakhono abo.
